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Anna Filly Photography

Anna Filly Photography

Roanoke, Virginia Wedding Photographer specializing in timeless wedding, engagement and lifestyle photos.

To the Photographer just starting out….

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Not too long ago, I was able to watch another photographer as she photographed a wedding day.  The stress of it all became all too real as I watched her eyes catch mine.  She blinked back tears and pressed on, holding her head high.  In an instant, I remembered that feeling all too well.  Heck, I still struggle with it at times.  That feeling of not being good enough, of feeling the weight of things not going as planned, or expected.

Being a business owner is a learn-as-you-grow profession.  No amount of preparation, can set you up adequately on what to expect until you jump in and experience it for yourself.

When I first started my photography business I had no idea the numerous hats I would wear.  Accountant, book keeper, head sales girl, advertiser, editor, writer, blogger, …. oh yeah, and photographer.  Sometimes it all felt so overwhelming, and other times it felt exactly right.  I’d be lying to you if I told you that it was an even mix of both– because it’s not.

BUT, those overwhelming feelings, though they may be more frequent, could never be as strong as the satisfaction of loving what you do and knowing that you’re exactly where you’re supposed to be.

To the photographer just starting out:  you can either be your own biggest cheerleader, or your own worst enemy.  Choose wisely, friend.  Because those watching will most likely choose what you do.  Whatever voice we choose to listen to, that’s the voice we give our life to.  If we continually believe that we don’t measure up, we never will.  But, if we continually strive to learn, grow & DO OUR BEST, we will continually pick ourselves up after we’ve fallen and keep pressing on.

Successful businesses aren’t the ones that never fail.  Successful businesses are the ones that don’t let failure stop them.

NewYorkCity-38The hardest part won’t be taking pictures.  It will be giving yourself grace as your grow.  People will criticize you.  They’ll think you should “know everything”, but knowing everything takes time, and by the time you’ve learned the latest tips and tricks, new ones will arise.

If you begin your business hoping to have other’s approval, you’ll need approval to sustain you throughout your journey as well.  The approval of others will only last as long as their attention span, so needing it won’t get you anywhere.  As quickly as it’s given, it will be gone.  And sweet friend, you are so much more than likes on an image, or comments on a blog post.  So don’t waste your time refreshing pages hoping to finally find what you’re looking for.  You are layers of life and lovely that are continually being added and taken away and your business is too.

Don’t start this journey hoping to be someone.  Start this journey because you recognize that you ARE someone.  You’re someone with a dream, and photography is a means of bringing that dream to life.  Do it because it brings you joy.  Chase it because there’s a part of you that wants to see what happens when you try and what you do when you fail.  Allow yourself to understand why you love it– and it’s okay if it has nothing to do with the art of creating imagery.  It’s okay if you love the rush of watching people come to life in your presence.  It is alright if you cherish sharing priceless moments with others.  It is perfectly acceptable if you are astounded by the art of freezing time.

Figure out why you love what you do, and do more of it.  Listen to the voices of others, but discern that they aren’t the ones that have to live with your decisions– you do.  Decide to make every moment matter…. because they do.

I’m cheering you on from the sidelines, friend,

xo

AnnaFilly

Filed Under: Business Tips, Truth Tagged With: Anna Filly, business, encouragement, how to start a photography business, photographer, pictures, small business, taking pictures, Taylor Kaderly Photography, the business of business, truth, wedding photography, what it's like to be a wedding photographer

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More about Anna

Hi there! I’m Anna Filly, a Wedding & Portrait photographer in the sweet, deep South. I love hosting dinner parties, sparkling water, & magnifying love through the art of photography. I have a slight obsession with fresh cut flowers, ice cream is my guilty pleasure & crinkling nose laughter is my muse. Grab something sweet & browse the site! I’m so glad you’re here.

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Virginia Wedding Photographer located in the Roanoke Valley.

Fix your thoughts on what is true, honorable, and right, and pure, and lovely, and admirable. Think about things that are excellent and worthy of praise.

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Young, wild and THREE ! Faith Marvelee you are al Young, wild and THREE !

Faith Marvelee you are all things vibrant, adventurous & you live life to the fullest. You are a living exclamation mark 🥹♥️ You have the biggest heart and love tending to those younger than you (babies). You love the idea of being a momma & are always quick to keep your siblings in line. Yo don’t do anything halfway- you’re ALL IN! If there is music, you’re dancing. If someone needs help, you’re the first to offer assistance. You rarely sit still & if you’re moving, you’re running. You’re my only child who potty trained in one week just because they wanted to! You’re spicy & fun, carefree and tender. I love you, little one. Cheers to three !!

Instagram went rogue & edited a handful of images in a weird black and white. Ooops !
Alexander you’re FOUR !!! 💙 👟🏎️⚡️🍦⚽️🛝 Our adventur Alexander you’re FOUR !!! 💙 👟🏎️⚡️🍦⚽️🛝 Our adventure seeking, compassionate, fun-loving second born. You add so much joy to each and every day. Life with you is the sweetest it’s ever been.  I cannot believe you’re FOUR !! 4️⃣
Dave 🤎 What a whimsically adventure we are on. W Dave 🤎 
 What a whimsically adventure we are on. Who would have thought that this little life would be ours ? The days are long & the years are short. We are laughing through the heartache & seeking out the good. The ordinary joys that fill our chaotic days are what make us grateful. I’m so thankful for you. You’re are always willing to say “yes”, you are the first to volunteer to put a kid (and simultaneously yourself) to bed, you are relentlessly laidback (even if your wife things urgency is necessary at times), you were made for music, you desire nothing more out of life than to live it quietly & work with your hands, you’re witty & loyal & simple & kind.

The more we do life together, the more I see how we are velcroed together. Choosing each other, day by day, has made us whole. Even when the waves of life crash over us & knock the breath out of us, I always come up for air, looking for you. You’re my safe place. You’re home.

You’re so many things… but my favorite thing is that you’re mine. Happy birthday, Dave the babe✨🫶🏻
Well hello there ☀️   2026 has had the sweetest a Well hello there ☀️  

2026 has had the sweetest and slowest start.   The kids are praying for snow days, Dave is building garden beds (eeeekkk!!) and I’m caught up in a new book series.

Photography has already been SO fun.  Last week I spent a few days photographing the @restandplay30A retreat in sunshine-soaked 30A Florida.  It was SO fun connecting with the attendees and being refreshed by the precious reminder that rest and play are necessary.

While at the retreat, I felt the nudge to start blogging again.  
Who remembers when I used to blog each week?! 

At first I brushed it off.  But the more I thought about it, the more I realized how much I missed the connection and creative outlet blogging offered me.  Writing will always be special for me.  I have journals upon journals to prove it.  But writing in a way that allows for me to connect to others is something that I just can’t shake.

So, I’m posting this online, for the whole world to see.  You can expect at least 12 blog posts from me this year.  I’m hoping for more, but let’s not bite off more than we can chew 😉. Everything ranging from my most favorite photography works to everyday life as a momma of four, to gardening and everything in between.  I cannot wait to meet you over at www.annafilly.com/blog/ 👒♥️🌼
Your Christmas card is calling! 🎅🏻 🎁 🎄 We are off Your Christmas card is calling! 🎅🏻 🎁 🎄

We are offering festive, in studio minis that are PERFECT for kids, families, couples in love & business professionals. These minis are 20 minutes & beautifully showcase the joy & wonder of the holidays. 

BOOK now by clicking the link in my profile. DM me for a discount code 🫶🏻🥳
Fall minis are HERE ! 🍁🏔️🌻☕️🌾🍂 The most anticipat Fall minis are HERE !
🍁🏔️🌻☕️🌾🍂

The most anticipated sessions of the season are ready & waiting! Twenty minutes and the most stress free, joy filled experience with your favorite people. It doesn’t get any sweeter than that! As a mom of four littles, I know how fleeting every season is— so let me help you capture as much of it as we can !

Over half of them have sold out already !! Grab yours NOW !
The freedom & whimsy of Summer has officially ende The freedom & whimsy of Summer has officially ended & school has begun! 

We have had such a marvelous Summer. Long days spent outside, exploring & playing with friends. Our precious family of six has had so many adventures embracing the joy laced chaos of “Why not ?! It’s Summertime !”

Some of our favorite moments have been ….
Staying up late, picnics at the park & ice cream dates in our pjs. Trips to the pool, adventures at creek & our yearly getaway to the beach have been where everyone’s favorite memories have been made. 

Cheers to summer 2025. You were so sweet to us 🥹🏔️🌸☀️🌊🍦🚲
There truly aren’t words to describe all that the There truly aren’t words to describe all that the last two weeks held for me & my team as we adventured into the heart of Africa. From sharing the liberating love of Jesus to camping in Zambia, every aspect of our trip has left me grateful, joyful & brimming with hope. To know Jesus is to know peace. To know the perfect love of our gracious daddy God is to know who you are in Him. 

I’m so utterly grateful. 🫶🏻🇿🇦

Thank you to my sweet husband for holding down the fort while I was gone. Thank you to my friends who helped with my littles, dropped off food & loved us like family. Thank you to my team for all that we experienced together. Thank you to our mission partners who are literal ANGELS & get to water & care for the seeds that were planted.  What a gift, what a joy. I’m sure I’ll spend weeks processing all that transpired. But for now, here are a few of my favorite moments & memories.
Every single bloom was a labor of love 👒🌸🌻 Each y Every single bloom was a labor of love 👒🌸🌻

Each year the garden has a specific genre. Last year it was how the volunteer Zinnias took over.  This year it’s how the pumpkins have a mind of their own. 🤷🏻‍♀️ But, no matter the genre it’s always magical to watch things grow.

No garden is perfect, but having a garden is so worth it. It’s my first year where I have been in the dirt & seeing the fruit of my labor each & every month. So thankful for all that this year’s garden is teaching me 🌼 

#roanokevaphotographer #pleasurefromthegarden #gardening #zinnias #dahliasofinstagram #virginiagardner #zone7gardening #zone7b
I’ve never been more thankful to be their momma th I’ve never been more thankful to be their momma than I am in this moment. Getting a front row seat to their little lives is the greatest gift. We are in the “good ole days” & I am soaking up every minute. It’s hard. There are days where I struggle. But then I’m reminded that that’s the point. My job isn’t to be perfect, my job is to point these little ones to Christ. He is perfect & he is full of liberation & life. What a joy to be their mom. What a gift it is to watch them grow up 🤍

Currently in my feels the day before Lina turns three ! 🥹🫶🏻

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