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Anna Filly Photography

Anna Filly Photography

Roanoke, Virginia Wedding Photographer specializing in timeless wedding, engagement and lifestyle photos.

The Business Mindset

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I have always loved being creative.

I went through the scrap booking phase, the craft gift giving phase, and even a watercolor phase.  One of my favorite “creative phases” was my baking phase.  It started in high school with a simple batch of cupcakes.  They weren’t anything fancy, and no, they weren’t from scratch. It was a friend’s birthday and I wanted to do something for them, but I didn’t have the money.  I figured baking a batch of cupcakes would be an easy enough idea- and it was.  She loved them, and she also loved taking them from class to class sharing them with her friends.  Before I knew it, another friend’s birthday rolled around, and I baked a batch of cupcakes- but with a twist, I made them from scratch and I personalized them.   Before I knew it I became known as the cupcake girl.  Friend’s birthday’s would come and go and with them personalized batches of cupcakes.
But it didn’t just end with cupcakes.  Christmas rolled around and I found myself baking up a storm– gingerbread men that looked like the person to whom they were being gifted.  Valentines day I made milk chocolate bars with personalized messages drizzled in white chocolate and wrapped in foil & scrapbook paper.
Then, one day, someone asked, “Could I pay you to bake something?”

It was the first time I had ever realized I could make money from my creative baking, and I was thrilled.  Before I knew it I was baking birthday cakes, cupcakes, Christmas cookies, candies — and I was getting paid to do it.

Of course, I didn’t realize that I had started a small business.  All my young teenage self knew was that I loved to bake and people were willing to pay me to do it.  When I reached college, my small baking business slowed down to what it is today, I only bake if close friends and family ask.  (ie, my boss recently asked me to cater her open house with bite sized goodies; pictured above).  As life moved on I came to a realization: I loved being paid to be me.

Years later, I’ve found myself at much the same place that I was as a teenager.  I have fallen head over heels in love with photography.  As I’ve pursued my passion for it, people have started pursing me as their photographer and once again I’m getting paid to do what I love.

I’m getting paid to be me.

Are you?

If not, why not?

Filed Under: Photography Tagged With: baking, baking business, Birthday, birthday cakes, business, cake, candy, catering, chocolate bars, christmas, cooking, cupcakes, dessert, desserts, do what you love, food, high school, LOVE, paid, Photography, scrapbook paper, small business, teenager

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  1. Honey says

    November 15, 2012 at 3:40 pm

    Yes I Am!

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More about Anna

Hi there! I’m Anna Filly, a Wedding & Portrait photographer in the sweet, deep South. I love hosting dinner parties, sparkling water, & magnifying love through the art of photography. I have a slight obsession with fresh cut flowers, ice cream is my guilty pleasure & crinkling nose laughter is my muse. Grab something sweet & browse the site! I’m so glad you’re here.

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Virginia Wedding Photographer located in the Roanoke Valley.

Fix your thoughts on what is true, honorable, and right, and pure, and lovely, and admirable. Think about things that are excellent and worthy of praise.

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Dave 🤎 What a whimsically adventure we are on. W Dave 🤎 
 What a whimsically adventure we are on. Who would have thought that this little life would be ours ? The days are long & the years are short. We are laughing through the heartache & seeking out the good. The ordinary joys that fill our chaotic days are what make us grateful. I’m so thankful for you. You’re are always willing to say “yes”, you are the first to volunteer to put a kid (and simultaneously yourself) to bed, you are relentlessly laidback (even if your wife things urgency is necessary at times), you were made for music, you desire nothing more out of life than to live it quietly & work with your hands, you’re witty & loyal & simple & kind.

The more we do life together, the more I see how we are velcroed together. Choosing each other, day by day, has made us whole. Even when the waves of life crash over us & knock the breath out of us, I always come up for air, looking for you. You’re my safe place. You’re home.

You’re so many things… but my favorite thing is that you’re mine. Happy birthday, Dave the babe✨🫶🏻
Well hello there ☀️   2026 has had the sweetest a Well hello there ☀️  

2026 has had the sweetest and slowest start.   The kids are praying for snow days, Dave is building garden beds (eeeekkk!!) and I’m caught up in a new book series.

Photography has already been SO fun.  Last week I spent a few days photographing the @restandplay30A retreat in sunshine-soaked 30A Florida.  It was SO fun connecting with the attendees and being refreshed by the precious reminder that rest and play are necessary.

While at the retreat, I felt the nudge to start blogging again.  
Who remembers when I used to blog each week?! 

At first I brushed it off.  But the more I thought about it, the more I realized how much I missed the connection and creative outlet blogging offered me.  Writing will always be special for me.  I have journals upon journals to prove it.  But writing in a way that allows for me to connect to others is something that I just can’t shake.

So, I’m posting this online, for the whole world to see.  You can expect at least 12 blog posts from me this year.  I’m hoping for more, but let’s not bite off more than we can chew 😉. Everything ranging from my most favorite photography works to everyday life as a momma of four, to gardening and everything in between.  I cannot wait to meet you over at www.annafilly.com/blog/ 👒♥️🌼
Your Christmas card is calling! 🎅🏻 🎁 🎄 We are off Your Christmas card is calling! 🎅🏻 🎁 🎄

We are offering festive, in studio minis that are PERFECT for kids, families, couples in love & business professionals. These minis are 20 minutes & beautifully showcase the joy & wonder of the holidays. 

BOOK now by clicking the link in my profile. DM me for a discount code 🫶🏻🥳
Fall minis are HERE ! 🍁🏔️🌻☕️🌾🍂 The most anticipat Fall minis are HERE !
🍁🏔️🌻☕️🌾🍂

The most anticipated sessions of the season are ready & waiting! Twenty minutes and the most stress free, joy filled experience with your favorite people. It doesn’t get any sweeter than that! As a mom of four littles, I know how fleeting every season is— so let me help you capture as much of it as we can !

Over half of them have sold out already !! Grab yours NOW !
The freedom & whimsy of Summer has officially ende The freedom & whimsy of Summer has officially ended & school has begun! 

We have had such a marvelous Summer. Long days spent outside, exploring & playing with friends. Our precious family of six has had so many adventures embracing the joy laced chaos of “Why not ?! It’s Summertime !”

Some of our favorite moments have been ….
Staying up late, picnics at the park & ice cream dates in our pjs. Trips to the pool, adventures at creek & our yearly getaway to the beach have been where everyone’s favorite memories have been made. 

Cheers to summer 2025. You were so sweet to us 🥹🏔️🌸☀️🌊🍦🚲
There truly aren’t words to describe all that the There truly aren’t words to describe all that the last two weeks held for me & my team as we adventured into the heart of Africa. From sharing the liberating love of Jesus to camping in Zambia, every aspect of our trip has left me grateful, joyful & brimming with hope. To know Jesus is to know peace. To know the perfect love of our gracious daddy God is to know who you are in Him. 

I’m so utterly grateful. 🫶🏻🇿🇦

Thank you to my sweet husband for holding down the fort while I was gone. Thank you to my friends who helped with my littles, dropped off food & loved us like family. Thank you to my team for all that we experienced together. Thank you to our mission partners who are literal ANGELS & get to water & care for the seeds that were planted.  What a gift, what a joy. I’m sure I’ll spend weeks processing all that transpired. But for now, here are a few of my favorite moments & memories.
Every single bloom was a labor of love 👒🌸🌻 Each y Every single bloom was a labor of love 👒🌸🌻

Each year the garden has a specific genre. Last year it was how the volunteer Zinnias took over.  This year it’s how the pumpkins have a mind of their own. 🤷🏻‍♀️ But, no matter the genre it’s always magical to watch things grow.

No garden is perfect, but having a garden is so worth it. It’s my first year where I have been in the dirt & seeing the fruit of my labor each & every month. So thankful for all that this year’s garden is teaching me 🌼 

#roanokevaphotographer #pleasurefromthegarden #gardening #zinnias #dahliasofinstagram #virginiagardner #zone7gardening #zone7b
I’ve never been more thankful to be their momma th I’ve never been more thankful to be their momma than I am in this moment. Getting a front row seat to their little lives is the greatest gift. We are in the “good ole days” & I am soaking up every minute. It’s hard. There are days where I struggle. But then I’m reminded that that’s the point. My job isn’t to be perfect, my job is to point these little ones to Christ. He is perfect & he is full of liberation & life. What a joy to be their mom. What a gift it is to watch them grow up 🤍

Currently in my feels the day before Lina turns three ! 🥹🫶🏻
This day 🥹 Courtney + Nic’s Wedding was such an i This day 🥹

Courtney + Nic’s Wedding was such an incredible day.  Filled with tender moments, vibrant friends and the most dreamy details, every single aspect of it reflected this couple so perfectly!!

A huge thank you to the vendors that brought this day to life!

Hair - Carolina Apgar at Mirror Mirror
Makeup - Jessica Hall at Gorg Jess
Venue - Sunnybrook Plantation
Florals - Lindsey Ann Florals
Photography - Anna Filly Photography 
Wedding Coordination - Sarah Painter, Tammy Scaggs & Emma Stanley with Sunnybrook Plantation
Videography - Piximpress 
DJ- DJ Flex with RSP Entertainment
Cake - Dawn Bobbitt 
Catering -  Sunnybrook Plantation
Our 2025 beach vacay is in the books !! We are so Our 2025 beach vacay is in the books !! We are so thankful for this time we get together as a family of six (plus our precious, Avery!!). We watched sunrises on the beach, swam, enjoyed time with friends who feel like family & soaked up all the sunshine. What a gift !! Each of the kiddos have grown so much this last year. Watching them in the water amazed me. Judah dared the waterslide without hesitation, Alexander played in the waves with joy, Faith started swimming like a fish & our forever water bug -Lina- continued to be the precious mermaid that’s she is !!

Things I don’t want to forget:
☀️ potty training Alexander the week before vacation & him ROCKING IT 
🌊 Judah, Grayson & Dawson chasing the waves
🫶🏻 how much fun it was connecting with Dave 
⛵️ celebrating my bestie’s birthday with a sunset cruise & Judah driving the boat 
🎂turning 34 
🌅sunrises with the littles 
🤩 how much Lina liked chicken wings (just like her daddy!)
🍹 virgin pina coladas with Avery 
🩷 how friends can feel like family
🤟🏻 how undeserving & abundantly grateful I feel

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